Monday, 28 June 2010

Sexist advertising

I don't watch television but from what I read there are an increasing number of advertisements which portray men as helpless when it comes to domestic tasks. I am against stereotypes of any description so I don't like the idea of this at all. Really all these adverts are doing is perpetuating the myth that women are all good at household tasks and that men are all hopeless at them.

Men unfortunately have contributed to the stereotype that they are now objecting to. Most men are capable of performing domestic tasks - many make a mess of them so that they are not expected to do them again - and some of them even admit they do this. So this is a myth that men will need to do something about dispelling. Though I'm not suggesting that women should pretend to be bad at domestic tasks even if they are good at them but we need to stop seeing people as good or bad at things according to their gender.

It does make a change though to have men laughed at for being helpless and hopeless - now they know how women have felt for centuries. Neither sex can be said to be generally good or generally bad at anything. Individuals have skills - or not - as the case may be.

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